Rico outsource marketing to Fast Floor - 15 Jul 2011
European logistics giant Rico have outsourced their entire marketing operation to Fast Floor as an extension to a successful long-term relationship. During 2010, Fast Floor led a complete re-branding project for the business and provided extensive strategic marketing support to help meet the business plans in place by the Shareholders and Board. One of the recommendations from the strategic work was the formation of a new Divisional structure to the business to help improve the external communication of the offering into what is an extremely competitive marketplace.
Several projects have been successfully undertaken by Fast Floor for Rico since 2008 and the recent outsourcing arrangement extends Fast Floor’s area of responsibility considerably. Fast Floor now leads every aspect of the business’ external and internal marketing with a comprehensive programme of projects and consultation in place. Recent activity has included a new interactive corporate presentation with 3D animated features, a new multi-domain CMS website, online marketing, photography, marketing research, print media and a new client welcome pack.