Exhibition DVD produced for Corus Tubes - 30 Apr 2010
Corus exhibits at the Offshore Technology Conference in Houston, Texas each year. This year is no different and Corus approached Fast Floor for assistance with preparing a 3 minute looping DVD presentation to play on a plasma positioned at the heart of the exhibition stand.
This year the key objective of the DVD was to assist in the communication of the recent changes in company ownership. Corus, now owned by Tata (the Indian steel giant), is only part way through a corporate rebrand to Tata livery. With the possibility of confusing customers and prospective customers, the exhibition stand at OTC had utilised only Tata and Tata Steel International branding (formerly known as Corus International). The DVD was designed by Fast Floor to make OTC visitors aware that Corus was still present - a new name - but the same technology driven offering.