Fast Floor deliver broad marketing remit for Rico Logistics - 08 Jan 2010
Major national logistics company Rico Logistics have re-engaged Fast Floor to work on a number of key marketing projects.
The Rico Logistics operation covers the entire UK and parts of Europe and during 2007/8, we delivered a number of projects to help improve the communication of the company's services into a very competitive market place. These projects included a new image library, refreshed company messaging, an interactive presentation featuring 3D animation and new print media.
The business has grown further and we have been recently undertaking a strategic marketing exercise with the Board to advise them on a programme of further development.
This review has initially led to a new remit which includes changing the entire divisional naming of the business, a complete re-brand, new corporate identity guidelines, new company powerpoint templates and a new Multi-Domain Content Managed Website, allowing each division to communicate it's offering on a dedicated domain name - whilst the management of this content is held centrally in one administrative module. This web strategy plays a major part in helping Rico Logistics to achieve high organic rankings on Google and other major search engines across a large number of service descriptions.
Other projects are in the pipeline as part of a marketing report we produced following the latest review process.