Google’s Penguin Update
SEO a key tool for website owners, as it is crucial to get traffic to your site and maintain good rankings on search engines such as Google.
Google are constantly working on improving their algorithm to ensure that users get the best quality results for their searches.
Google have recently launched the Penguin Update. The update is a new spam-fighting algorithm to prevent websites that have intended to ‘spam’ their way up the rankings on Google, Matt Cutts, the head of Google’s web spam team says; “It’s been a success from our standpoint.”
This is the recent cause for some changes to recent traffic and rankings to a lot of websites. Some may feel as though they have been hit unfairly by this update, as they believed they were not doing any spamming. Google admits that some sites with spam are still getting through, where others have been pushed further down the rankings; but that the upside to this is that you have fewer spammed websites sitting at the top.
“No algorithm is perfect. While we’d like to achieve perfection, our litmus test is, ‘Do things get better than before?’,” Matt Cutts said.
Anyone hit by the Penguin Update will often need an answer as to how to recover from this? In the past, if you spammed Google and lost your position, you were told to file a reconsideration request. However, Google says that reconsideration requests won’t help anyone affected by Penguin. They will simply recover naturally, once they clear up the spam. It is found at the moment that the majority of reasons for sites to be affected are via the use of poor quality links, reciprocal linking and involvement in linking networks.
We have taken this update into consideration, and with this we make sure that your content is written to the best quality throughout and that any links you may have are genuine and are not causing any potential threats, to ensure that the chances of this update affecting you are at a minimal risk.
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